Senacon and Sedcon-RJ issue guidance on betting advertising in Brazil
Brazil’s Senacon and Rio de Janeiro’s Sedcon-RJ issued joint guidance on advertising for fixed-odds betting, covering principles, restrictions, required warnings and accountability. It says advertising should target adults, avoid schools and youth-oriented figures, and warn of addiction and financial-loss risks; the guidance is described as aligned with Conar’s self-regulatory rules.
The guidance sets advertising and age-targeting conditions that betting operators and advertisers must consider in Brazil.