By SectorWire desk ·
Google added a dedicated section for prediction market advertising on 14 October 2026. The policy requires advertisers to comply with local laws and hold applicable licences, and to obtain Google's certification and approval before advertising these products.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
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The scholars urge regulators to address event contracts’ incentives for corrupt or illegal outcome influence without automatically applying securities-market rules.
Eligible advertisers gain an in-account route for applying for gambling-advertising certification.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.