Sega Sammy reports gaming sales rise 372% in six months
Sega Sammy Holdings reported gaming-segment sales of JPY8.5 billion for the six months ended 30 September 2025, up 372% year on year. Group net sales fell 5% to JPY201.1 billion, while the company said delays to new machine releases, acquisition-related losses and slower video-game sales weighed on results.
Suppliers and investors can weigh gaming growth against group declines and delays to new machine releases.