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Sega Sammy reports gaming sales rise 372% in six months

Results

Sega Sammy Holdings reported gaming-segment sales of JPY8.5 billion for the six months ended 30 September 2025, up 372% year on year. Group net sales fell 5% to JPY201.1 billion, while the company said delays to new machine releases, acquisition-related losses and slower video-game sales weighed on results.

Suppliers and investors can weigh gaming growth against group declines and delays to new machine releases.

End-of-day close Sega Sammy (6460), JPY, to 25 December 2025
Story date26 September 202525 December 2025

Latest reported results

Sega Sammy Tokyo: 6460

Quarter ended 30 September 2026

Revenue
JPY 117.56bn

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Deals & M&A

Sega Sammy targets integrated casino solutions business across land-based and online gaming

Sega Sammy said it aims to develop a business serving physical and online casino operators, combining its existing operations with acquired businesses Stakelogic and GAN. President and group chief executive Haruki Satomi said the group plans to establish gaming as a third core business pillar. Its medium-term plan targets more than JPY230 billion in cumulative adjusted EBITDA from fiscal 2025 through fiscal 2027.

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