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Sega Sammy reports 91% first-half profit drop to JPY2.75bn

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Sega Sammy reported net profit of JPY2.75 billion for the six months to September, down 91% year on year. The company attributed the decline to weaker game sales, underperformance at Rovio, pachislot approval delays and costs from consolidating Stakelogic and GAN, while keeping its full-year forecast unchanged.

The results and unchanged forecast provide investors with updated financial performance and outlook, including the impact of gaming acquisitions.

End-of-day close Sega Sammy (6460), JPY, to 25 December 2025
Story date26 September 202525 December 2025

Latest reported results

Sega Sammy Tokyo: 6460

Quarter ended 30 September 2026

Revenue
JPY 117.56bn

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Smartkarma urges Sega Sammy to prioritise intellectual property over M&A

An investment analysis platform argued that Sega Sammy should focus on monetising its intellectual property and halt large-scale acquisitions after what it described as weak acquisition performance and lower operating margins. The analysis cited a JPY31.3bn impairment relating to Rovio and said a further JPY15bn impairment was expected for Stakelogic; Sega Sammy said it would suspend large-scale M&A for the time being.

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