Sega Sammy plans centralised gaming-business management under Sega Sammy Creation
Sega Sammy outlined plans to transfer its gaming business under manufacturing arm Sega Sammy Creation in February. The proposed company split would centralise management of gaming licences and other controls; the business includes pachinko, a 45% stake in Paradise City and an iGaming arm acquired through its 2023 purchase of GAN Limited.
The planned restructuring would change how Sega Sammy manages gaming licences and operations across its business.