São Paulo council reviews betting ad restrictions after R$422m outdoor spend
São Paulo's City Council is reviewing proposals to restrict betting advertising in public spaces. Sports betting and online gaming companies spent R$422 million on outdoor advertising in the city from January 2025 to June 2026, according to the report. The proposed rules include a R$50 fine per infraction; the ANJL opposes the restrictions.
The proposal could restrict operators’ advertising placements and expose them to fines and licence suspensions.