RV Group creates autumn campaign for Bingo Billares
Deals & M&A1 min read
RV Group – Rodriguez Villar developed an autumn campaign for Bingo Billares, according to reports. The campaign uses claymation and follows friends travelling through Barcelona to the bingo venue; RV Group plans to distribute it through digital signage and its own channels.
RV Group – Rodriguez Villar has developed a new communication campaign for Bingo Billares. The campaign combines storytelling, animation and visual design to mark the arrival of autumn.
The story starts from a spontaneous invitation between friends that becomes a shared plan. It follows the characters through the streets of Barcelona until they reach Bingo Billares.
The art direction is based on the claymation technique. The project covers the design of characters and sets, the selection of textures and a colour palette inspired by autumn.
The campaign is designed for distribution on digital signage systems and RV Group's own channels. The company acknowledged the work of its Design and Marketing teams, with the participation of Gustavo Galvani and Javier Castillo Olivares. The company also presented the initiative as part of its effort to explore new creative languages and develop distinctive communication for the leisure and gaming sector in Spain and Catalonia.