SectorWire
SearchGet the daily briefing
Menu

RubyPlay expands bet365 casino content partnership into Brazil

Deals & M&A

RubyPlay said it has expanded its partnership with bet365 into Brazil, making selected games from RubyPlay Studio and Koala Games available to bet365 players. The companies said the launch extends their existing content relationship, which already covered Spain.

The agreement extends RubyPlay’s distribution with bet365 into Brazil’s regulated market.

Connections

Request a correction

Keep reading

Deals & M&A

Sportsbooks use AI tools to engage and retain bettors

Bet365, FanDuel and Hard Rock are using AI features to provide bettors with game insights and help building wagers, according to the report. Eilers & Krejcik Gaming analyst Brad Allen said its app testing found Hard Rock’s AI insights well received, while feedback on FanDuel’s AceAI was mixed; the sample was too small to establish broader preferences.

Bet365, FanDuel and Hard Rock are using artificial intelligence on the customer-facing side of their sportsbooks, according to the report. The report describes the tools as providing bettors with game-specific insights and help in building wagers.

Continue reading