Alea is expanding its aggregation offering beyond games to include payments, jackpots and sportsbook, founder Alexandre Tomic said. The company launched its sportsbook vertical with FIRST.bet and is working to bring the solution to operators; it also plans to expand its jackpot offering.
Operators may be offered Alea services beyond game aggregation, including sportsbook and payments.
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Vyking launched a self-developed sportsbook frontend using FIRST.bet’s SportOS technology, making it available to brands in Vyking’s operator network. Vyking manages the customer-facing design and experience, while FIRST.bet supplies pricing, trading, risk management, bet acceptance and settlement.
Reportedly, Alea chose FIRST.bet as its exclusive sportsbook technology partner. The agreement adds a sportsbook to Alea's product range.
FIRST.bet will again manage Bet da Sorte’s sports betting operations, pricing and risk in Brazil under a renewed agreement. Its platform will cover pre-match and live betting, while Bet da Sorte will continue using Single Software for its wider platform. Bet da Sorte’s commercial director said the return was driven by the platform’s commercial advantages and stability.
FIRST.bet will again provide trading, pricing and risk management for Bet da Sorte's sportsbook in Brazil, the companies said. The renewed agreement covers pre-match and in-play betting; Bet da Sorte will continue using Single Software for its wider platform after testing another sportsbook provider.
It was reported that Bet da Sorte renewed its relationship with FIRST.bet to manage Brazilian sports betting operations. The operator returned after using an alternative solution for a period.