PwC analysis links higher gambling taxes with slower market growth
A PwC analysis commissioned by the Betting and Gaming Council argued that European markets which raised gambling taxes grew more slowly between 2019 and 2024. Markets with tax increases averaged 6% annual growth, compared with 17% where rates were maintained or reduced; the analysis also reported that 13 of 19 operators cut bonuses and 15 of 21 reduced marketing spending after tax or regulatory changes.
Operators and policymakers can assess the analysis’s reported growth and spending changes when considering gambling tax policy.