Sheffield study links televised gambling adverts to higher World Cup betting
A University of Sheffield study examined television gambling advertising and betting among men aged 18–45 in England during the 2022 FIFA World Cup. It found soccer betting frequency was 16–24% higher on channels carrying gambling adverts, while participants were 22–33% more likely to bet during matches with such adverts. Lead author Ellen McGrane said the findings suggest current restrictions may be inadequate.
The findings give regulators evidence that gambling adverts on television were associated with more frequent betting during football matches.