Rank targets more online crossover from UK venues amid higher gambling taxes
Rank Group chief executive Richard Harris said the company is seeking to bring its UK venues and online operations closer together as higher taxes weigh on digital gambling profitability. He cited the MyMecca app as an early step and said it had led to a strong increase in digital sign-ups; Rank is also applying a more disciplined approach to investment.
Rank is linking venues and online operations as higher taxes weigh on digital profitability, with its app supporting digital sign-ups.