PURE Casino Entertainment launched purecasino.ca in Alberta on 7 August, joining the province's regulated online gambling market, according to the company’s chief executive. The platform is the 27th licensed gambling site in the market and uses technology from Boyd Interactive.
The launch adds a land-based casino operator to Alberta’s regulated online gambling market.
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It was reported that 36 operators cleared Alberta’s dual-approval process for regulated igaming. AGLC said 22 platforms were live on 17 July and more were expected to launch.
Alberta's iGaming Corporation confirmed 22 operator sites were live on 13 July 2026, out of nearly 50 registered. The outlet described the launch as the largest online gambling market opening in North America by number of brands. Ontario's market runs 47 operators across 81 sites as of late June 2026, the report said.
Alberta launched its regulated commercial iGaming market this week, according to Canadian Gaming Association president and chief executive Paul Burns. Burns said 10 companies launched 22 sites on day one, with another 25 operators seeking licences; the province set a first-year channelisation target of 70%.
Play’n GO has made its games available in Alberta for the first time. The supplier said the entry is its third regulated Canadian province.
Alberta’s regulated online gaming market opened on 13 July 2026, with Altenar, Pragmatic Play and Tonybet announcing moves into the province. Altenar said it had secured approval from the Alberta Gaming, Liquor and Cannabis Commission; Pragmatic Play said its products were certified, while Tonybet announced it had received an iGaming licence from the commission.