Polymarket signs multi-year sponsorship deal with UFC and Zuffa Boxing
Polymarket signed a multi-year sponsorship agreement with UFC and Zuffa Boxing, with prediction-market contracts planned for use during live events from 2026. The platform will provide visualisations of audience sentiment and expectations, according to the report. The KSA considers prediction markets such as Polymarket to be online gambling requiring a licence in the Netherlands and is considering further action.
The agreement brings prediction-market products into live sports events, while the KSA says such services require a Dutch licence.