Polymarket agreed to become the exclusive prediction-market partner of UFC and Zuffa Boxing, according to the announcement. Its contracts will feature across the organisations’ broadcasts and social media, while financial terms were not disclosed.
The agreement places Polymarket contracts in UFC and Zuffa Boxing content and broadcasts.
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The NFL signed a multi-year agreement naming Fanatics Sportsbook an official sports betting partner and Fanatics Casino an official online casino partner. The deal grants Fanatics rights to use NFL intellectual property and gives its sportsbook access to official data through Genius Sports; the agreement is non-exclusive and its financial terms were not disclosed.
PureWager Group has become the Baltimore Orioles’ exclusive sports betting partner ahead of its planned Maryland sportsbook launch, the company said. The agreement also makes PureWager title sponsor of the PureWager Pavilion at the club’s ballpark. PureWager plans to launch in Michigan and has targeted four further states by the second quarter of 2026.
Soccer United Marketing has announced a partnership making Polymarket an official partner of Major League Soccer and the Leagues Cup in the United States. Polymarket will hold exclusive forecasting-market rights covering the MLS regular season, All-Star Game, MLS Cup and Leagues Cup; the parties plan to develop mobile and tablet experiences for fans.
Kalshi agreed an exclusive US Open prediction market partnership with the USTA as the main draw began in New York. The agreement bars competing prediction market advertising at tournament venues and during television coverage. The report said the parties did not disclose financial terms.
Polymarket has agreed an exclusive partnership with the ATP Tour, the body governing men's tennis. The prediction markets operator said the deal lets its US users watch and trade contracts throughout the ATP calendar, including major events.