LaLiga names Polymarket exclusive prediction market partner in the US and Canada
LaLiga and Polymarket have agreed a partnership covering the United States and Canada, with Polymarket becoming the league’s official and exclusive prediction market partner in those markets. The agreement includes match-broadcast visibility, digital content and fan experiences, and use of LaLiga intellectual property relating to its competition; the report also says the parties will pursue sports-integrity standards.
Polymarket gains exclusive LaLiga partnership rights in the United States and Canada, including league branding and fan engagement.