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Former FIGC president proposes ending Italy’s gambling sponsorship ban

Regulation

Former Italian Football Federation president Gabriele Gravina has proposed suspending Italy’s ban on gambling advertising and sponsorship, according to a report on his 11-page document. Presented on 8 April, the document also proposes directing betting revenue to youth football and restructuring the league system. The parliamentary hearing intended to consider it was cancelled after Gravina left the federation presidency.

The proposal could change the rules governing betting sponsorship and advertising in Italian football.

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Malagò renews FIGC calls to change Italy betting-advertising ban

Giovanni Malagò became FIGC president on 22 June 2026 after winning 68.58% of votes, and his programme called for ending Italy’s betting-advertising ban and allocating part of betting turnover to football. The article argues that the policy debate has renewed as the ban’s framework faces pressure, citing a 2025 sports-betting turnover of €19.2 billion and estimated FIGC sponsorship losses of €600 million for 2019–2025. These are proposals and estimates, not a reported policy change.

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