Hard Rock Digital secures MLB player licensing deal for Hard Rock Bet
Hard Rock Digital agreed a long-term licensing deal with MLB Players Inc. and OneTeam Partners, allowing Hard Rock Bet to use MLB players’ names, images and likenesses across its digital and retail sportsbook platforms in North America. The MLB Players Association said the agreement also covers in-app player content and use of player intellectual property in the operator’s products and marketing.
The licence gives Hard Rock Bet authorised MLB player imagery and intellectual property for its sportsbook products and marketing.