PENN partners with Chicago Bears as ESPN Bet sportsbook partner
PENN Entertainment announced a multiyear partnership with the Chicago Bears on 20 August, naming ESPN Bet the team’s exclusive sportsbook partner and Hollywood Casino Aurora and Hollywood Casino Joliet its official casino partners. The agreement includes stadium signage, digital integrations and fan engagement initiatives. BetMGM also announced app upgrades, while Kalshi self-certified NFL and college football prediction markets, according to the report.
The deals and product changes affect sportsbook visibility and customer offerings ahead of the football season.