Fanatics said its sportsbook and online casino have become official partners of the NFL under a multi-year agreement. The non-exclusive deal includes access to league media inventory and hospitality opportunities; financial terms were not disclosed, and the NFL can appoint other partners.
The agreement gives Fanatics access to NFL media and event opportunities for its sportsbook and online casino businesses.
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FanDuel announced new sportsbook features ahead of the NFL season, including a monthly loyalty programme, expanded Bet Protect+ coverage and added in-app research tools. Customers can add injury protection to eligible player prop bets for an additional 3% of the wager; the company also plans further research features later in the season.
PlayUSA reported, citing Front Office Sports, that PENN, BetMGM and Flutter executives expected intense competition around the NFL season. Flutter also planned to combine FanDuel Predicts with its broader app before regular-season play.
NFL betting handle is rising four weeks into the season, with volatile sportsbook results and increased prediction market activity among early trends. The report covers real-money markets in the US and Canada.
The NFL has confirmed it prohibits prediction market advertising across games, stadiums, club agreements and player endorsements. The restrictions also prohibit corporate branding by permitted sportsbook partners. DraftKings said it obtains advance clearance for every advertisement it runs during NFL broadcasts.
The NFL has confirmed that it prohibits all prediction market advertising during its games, according to emailed comments from Tim Schlittner, the league's director of communications. The prohibition also covers in-stadium signage, club sponsorships and player endorsements, the league said. It is the first time the league has stated the policy on the record.
Reportedly, the NFL has agreed sportsbook partnerships for the 2026 season. DraftKings and FanDuel renewed their arrangements, while Fanatics Betting and Gaming expanded its NFL relationship. The multi-year deals give operators rights to NFL branding, event exposure and official data access through Genius Sports, alongside commitments to integrity policies and responsible gambling initiatives.