Octoplay launched its online casino games with BetMGM in New Jersey, marking its first active US collaboration, the company said. The launch follows Octoplay's recently obtained provisional licence in Michigan; the companies already work together in Ontario.
The partnership gives Octoplay a live commercial presence in New Jersey, its first US market.
The day’s most important stories, free. One email a day.
Octoplay has launched its online casino games with Hollywoodbets in South Africa, entering its first African market. The rollout gives Hollywoodbets players access to Octoplay titles under a one-month exclusivity period, the companies said.
Octoplay has launched online casino games with Hollywoodbets in South Africa, its first market in Africa. Hollywoodbets players have access to Octoplay titles under a one-month exclusivity period.
Octoplay said its games have gone live with online casino operator MrQ in the United Kingdom. MrQ is the studio’s 13th operator partner in the market, according to Octoplay.
Octoplay is expanding in the United Kingdom after launching with online casino operator MrQ. In the market, MrQ is the thirteenth operator partner for Octoplay, which already works with names such as bet365 and evoke.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.