By SectorWire desk ·
Sports prediction market operator Novig named actor Sydney Sweeney an equity partner and the face of an advertising campaign. Sweeney appears in a commercial for the operator.
Novig’s campaign combines Sydney Sweeney’s role as an equity partner with her appearance in a commercial promoting the operator.
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The campaign gives investors an update on Novig’s marketing activity in prediction markets.
Prediction market operators have secured celebrity endorsements as the NFL season starts.
Sports trading helped prediction market operators exceed their previous monthly volume record.
Recipients face possible administrative, civil or criminal proceedings if they disregard the commission’s demands.
Nine prediction market platforms face Connecticut cease-and-desist orders over sports event contracts offered to residents.
Operators face unresolved gaming definitions as the CFTC deliberates and Nevada and New Jersey assert authority over sports-outcome contracts.