Novig partnered with LIV Golf, and its branding appeared on the sleeves of seven players ahead of The Masters, according to the report. The deal marks the first prediction-market activation at a professional golf event, the report said.
The partnership adds a prediction-market sponsor to professional golf and places its branding on seven players.
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Kalshi has partnered with Signify Group to identify online abuse and threats targeting athletes and coaches in connection with sports event contracts. Kalshi said it may restrict or close accounts and share evidence with sports organisations and law enforcement; the monitoring covers the NFL, NBA, MLB, NHL and ATP Tour.
Prediction markets generated $78.2bn in notional trading volume during September. A recovery in sports trading helped push the monthly total above the previous record of $56.4bn recorded in July.
Prediction markets recorded $78.2bn in notional trading volume in September, according to a report published by HackerNoon. The total exceeded the previous monthly high of $56.4bn set in July, as sports trading recovered after a late-summer slowdown.
New York sports teams have entered prediction-market partnerships while state officials treat sports-event contracts as unlicensed wagering, according to the report. Polymarket partnered with the Yankees on 6 August, Novig became the Mets’ exclusive prediction partner on 30 July, and Kalshi has a multiyear partnership with Madison Square Garden announced in May. The report says officials have not stated whether these partnerships breach the advertising prohibition.
The New York Mets signed a multi-year partnership with Novig, making it the club’s exclusive official prediction market partner. The agreement includes stadium signage and in-game activations at Citi Field, alongside promotion through the Mets’ broadcast and social media channels. The Mets said they are the first Major League Baseball club to partner with a prediction market company.
The US Commodity Futures Trading Commission and the NHL reached an information-sharing agreement, according to the report dated 22 May 2026. CFTC chair Michael Selig described the arrangement as a step towards protecting sports integrity.