Novibet announced Elena Barba's appointment as its marketing director on 7 April 2026. The company said she joined in 2022 and will continue to lead its global marketing strategy.
Novibet’s global marketing strategy will remain under the leadership of its newly appointed marketing director.
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Betting operators invested R$2.12bn in open and pay TV between January 2025 and June 2026, according to a Tunad media intelligence survey. From January to August 2026, operators spent R$542.4m on linear open TV alone and led advertiser rankings in five of eight months. Provisional Measure 1.394/2026, signed on 25 September, banned fixed-odds betting operations and advertising, with broadcasters given until 5 October to pull contracted spots.
Betting operators spent R$2.12bn on open and pay television between January 2025 and June 2026, according to a media intelligence survey by Tunad published on Wednesday 21 October and. From January to August 2026, operators spent R$542.4m on linear open TV alone and led the advertiser ranking in that medium in five of the eight months, the survey found.
Brazilian football club Santos announced Agibank as its new main sponsor after suspending its contract with Novibet. The suspension followed an unspecified development.
TaDa Gaming says 86 games are certified under Italy’s 2026 rules, citing collaborations with Eurobet and Betsson. Its Q4 priorities include strengthening activity through Superbet in Romania, Betano in Portugal, Novibet in Greece and Circus in the Netherlands, alongside Belgium. It will exhibit at Rome’s SiGMA World from 3 to 5 November.
TaDa Gaming says it has certified 86 games under Italy's 2026 rules and plans to close its 2026 trade-show programme at the SiGMA World Summit in Rome, the company announced. The event is scheduled for 3 to 5 November at the Fiera di Roma, where TaDa Gaming will exhibit at stand H6-6036. The company said the certification was reached with the support of collaborations with operators including Eurobet and Betsson.
Reportedly, Novibet plans to launch two products in the coming months. The plans come amid increased sports betting competition and regulatory uncertainty in Latin America.
Brazil’s Provisional Measure 1,394/2026 requires betting brands to leave football shirts and other commercial properties by 5 October, according to the report. The measure also sets 25 October as the date when 85 previously authorised companies are due to lose their licences, subject to congressional approval for the measure to become permanent. Convocados estimated betting sponsorship payments to Série A clubs at BRL1.03bn in 2025; Vitória ended its 7K Bet deal, while Santos suspended its Novibet agreement.