Brazil orders betting brands off football shirts by 5 October

Brazil’s Provisional Measure 1,394/2026 requires betting brands to leave football shirts and other commercial properties by 5 October, according to the report. The measure also sets 25 October as the date when 85 previously authorised companies are due to lose their licences, subject to congressional approval for the measure to become permanent. Convocados estimated betting sponsorship payments to Série A clubs at BRL1.03bn in 2025; Vitória ended its 7K Bet deal, while Santos suspended its Novibet agreement.