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NielsenIQ survey finds 26.3% of Brazilian households bet in 2025

Regulation

NielsenIQ’s survey found that 26.3% of Brazilian households had participated in at least one form of betting in 2025. It reported that 10% of households reduced essential spending because of betting, and that food spending was affected in 47% of those cases.

The survey’s household-spending findings offer operators and suppliers evidence on betting participation and reported budget trade-offs.

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Regulation

ANJL survey finds Brazil betting ban shifted one in five players to illegal market

A Nexus poll commissioned by Brazil's ANJL found the ban on betting converted few voters and pushed about one in five former bettors to illegal sites. It said 38% of Brazilians favour resuming betting under stricter rules or the previous regime.

A poll by Nexus, commissioned by the Associação Nacional de Jogos e Loterias (ANJL), found that Brazil's ban on betting changed the vote of about 1% of the electorate in the first round and that roughly one in five former bettors moved to sites still operating. The survey was published on 23 October, four days before the second round, according to the report.

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