NielsenIQ survey finds 26.3% of Brazilian households bet in 2025
NielsenIQ’s survey found that 26.3% of Brazilian households had participated in at least one form of betting in 2025. It reported that 10% of households reduced essential spending because of betting, and that food spending was affected in 47% of those cases.
The survey’s household-spending findings offer operators and suppliers evidence on betting participation and reported budget trade-offs.