NHL signs licensing agreements with Kalshi and Polymarket
The NHL announced licensing agreements with Kalshi and Polymarket on 22 October, granting the platforms access to league data and permission to use official logos and branding. The agreements also provide for their branding to appear on digital dashboards and virtual signage during broadcasts, including the Winter Classic, Stadium Series and Stanley Cup playoffs.
The agreements give both prediction-market platforms access to NHL data and branded exposure during league broadcasts.