By SectorWire desk ·
The NFL has announced commercial agreements with DraftKings DKNG · USD 18.90 2026-10-16 Data, FanDuel and Fanatics Betting and Gaming for the 2026 season. The agreements give the three operators additional rights.
DraftKings, FanDuel and Fanatics Betting and Gaming gain additional NFL rights through commercial agreements for the 2026 season.
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The NFL renewed multi-year DraftKings and FanDuel partnerships and appointed Fanatics Betting and Gaming as an official betting partner.
The agreements give three sportsbook operators NFL marketing rights and official data access while requiring cooperation on betting integrity and responsible gambling.
Fanatics gains official NFL sportsbook partner status, filling a category vacant since the league’s previous agreements expired.
The inquiry could inform MGC policy on safeguards for AI use in sportsbook marketing and responsible gaming.
Sportsbooks face increased prediction market marketing spending, with acquisition costs roughly $200 per trader versus $250 per sportsbook customer.
Fanatics’ potential $1bn advertising spend would support its effort to challenge DraftKings and FanDuel in US sports betting.