The Mille Lacs Band of Ojibwe has agreed a 14-year naming-rights deal with Minnesota Sports and Entertainment for the arena that will be called Grand Casino Arena. The agreement takes effect on 3 September, and the Minnesota Wild will play there during the upcoming season, the team’s parent organisation said.
The agreement gives the tribe’s gaming and hospitality business naming rights at a major Minnesota sports venue.
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Hard Rock Digital agreed a long-term licensing deal with MLB Players Inc. and OneTeam Partners, allowing Hard Rock Bet to use MLB players’ names, images and likenesses across its digital and retail sportsbook platforms in North America. The MLB Players Association said the agreement also covers in-app player content and use of player intellectual property in the operator’s products and marketing.
INSPIRE Entertainment Resort signed a naming rights agreement with Naver for NAVER ARENA at INSPIRE.
INSPIRE Entertainment Resort signed a naming rights agreement with Naver for its arena, the company said.
SportyBet has agreed naming rights for the 2026 Alagoas Championship with the Alagoas Football Federation, which will call the competition Alagoano SportyBet 2026. The agreement also includes commercial activation opportunities and greater brand integration during the season, the federation said.
Superbet secured naming rights for the Carioca, Cearense, Gaúcho and Sergipano championships for a second consecutive year. The source also says the Campeonato Baiano’s organisers chose Mansão Green for 2026, while the Espírito Santo federation had not confirmed whether it would renew with Superbet.
Rio de Janeiro's government is studying a sale of the Maracanã naming rights, while the Fla-Flu Consortium is seeking potential bidders. The reported annual value could reach R$55 million, although people familiar with the process see scope for a higher amount; betting companies face resistance as candidates.