SportyBet secures naming rights for 2026 Alagoas Championship
SportyBet has agreed naming rights for the 2026 Alagoas Championship with the Alagoas Football Federation, which will call the competition Alagoano SportyBet 2026. The agreement also includes commercial activation opportunities and greater brand integration during the season, the federation said.
The deal gives SportyBet naming rights and promotional opportunities across a Brazilian state football competition.