Market makers price prediction market combos as Kalshi expands sports offering
Deals & M&A · SectorWire deskSource published
Summary
It was reported that prediction market operators rely on competing market makers to price combination bets, with customers submitting requests for quote and the best quote winning. Kalshi launched Combos on 29 September 2025, and Bank of America estimated it processed roughly $125m per World Cup match. White Swan Predicts estimated Kalshi would carry around $8bn in maker risk for the opening week of the 2026 NFL season.
Why it matters
Operators and suppliers face a pricing and liquidity challenge as exchange-traded combos compete with sportsbook parlay margins.
Last close USD 100.11 on 4 September 2026. USD 101.25 on the story date (24 July 2026). Range USD 92.89 to 112.94, axis not from zero. Delayed end-of-day data, not live. Not investment advice.
Cite as: SectorWire, “Market makers price prediction market combos as Kalshi expands sports offering”, 24 July 2026, https://sectorwire.news/item/market-makers-price-prediction-market-combos-as-kalshi-expands-sports/
Key facts
- Parties
- Kalshi, Flutter, FanDuel, DraftKings
- Shares
- Flutterdown 2.0%1DLatest close · change from previous closeNYSE: FLUT · · end-of-day, delayedDraftKingsdown 0.1%1DLatest close · change from previous closeNASDAQ: DKNG · · end-of-day, delayed