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DraftKings expands prediction market advertising in US states without legal sports betting

By SectorWire desk ·

Summary

DraftKings DKNG · USD 18.90 2026-10-16 Data is increasing prediction market advertising in some of the largest US markets without legal sports betting. The campaign push comes ahead of the NFL season starting on 9 September.

Why it matters

DraftKings is increasing prediction market advertising in large US markets without legal sports betting ahead of the NFL season.

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