Malaysia requires identity checks for social media advertisers

Regulationjust now

Malaysia introduced mandatory identity verification for individuals and businesses buying sponsored advertisements on major social media platforms, with the rules taking effect on Monday. The requirement applies to licensed platforms with more than 8 million users in Malaysia and forms part of the Risk Mitigation Code under the Online Safety Act 2025; the deputy communications minister said it aims to address anonymous promotions of scams and illegal gambling.

Advertisers on covered platforms must verify identities, as Malaysia targets anonymous promotions of illegal gambling and scams.

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Malaysia requires identity checks for social media advertisers

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Keep reading

UKGC says consumers overlook legality of social media lotteries

UK under-16 social media ban may shift scrutiny from bookmakers

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