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KSA plans advertising guidance for early 2026

Regulation

The Kansspelautoriteit plans to issue guidance on gambling advertising in early 2026, according to comments by department head Ella Seijsener at an event on 8 December. Seijsener also said the regulator would continue intensive duty-of-care supervision in 2026 and urged operators not to push the limits on advertising.

Operators will need to consider forthcoming guidance alongside continuing duty-of-care and advertising oversight.

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Licences & markets

BetCity's former owners secure Finnish licence for SuomiVeto

SuomiVeto, founded by former BetCity shareholders Joey Singels and Melvin Bostelaar, has obtained a licence to offer online gambling in Finland, Bostelaar said on LinkedIn. The company said it is among the first operators licensed for the market, which opens on 1 July 2027. Bragg and Kambi will supply the platform.

SuomiVeto has obtained a licence to offer online gambling in Finland once the market opens, according to Melvin Bostelaar, who became chief executive of the Finnish company on Thursday. Bostelaar said the company is among the first operators to receive a licence for the Finnish market. The Finnish online gambling market is due to open on 1 July 2027.

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