KSA finds Dutch licensees did not breach advertising rules in Analyse Master probe
The KSA found no violation by two Dutch licence-holders it questioned about links to Analyse Master, after each ended or withdrew advertising activity once it learned of the platform’s use of role models. The regulator said it could not take enforcement action against Analyse Master because it is not a gambling provider, but reminded licensees to ensure their advertising complies with the rules.
The findings clarify the regulator’s position on licensees’ advertising relationships and its limited enforcement reach over third parties.