KSA finds TOTO Online breached Dutch role-model advertising rules
The Netherlands’ KSA said TOTO Online breached role-model advertising rules through a campaign promoted by eight professional football clubs on social media. The promotion offered a signed club shirt to people placing a €5 bet, and the regulator said using players’ signatures made the athletes indirect promotional figures; it warned of closer advertising supervision around the World Cup.
The KSA’s finding shows that player signatures in betting promotions can breach role-model advertising rules.