KSA extends Dutch role-model advertising ban to online influencers
The KSA has clarified that the Netherlands’ ban on using role models in online gambling advertising covers influencers, streamers, bloggers and other online personalities. In a letter to online gambling licence holders, the regulator said providers should end such collaborations as soon as possible; the restriction applies even to people without a large public following if their reach makes them attractive for advertising.
Online gambling providers must assess influencer and other public-profile partnerships against the KSA’s expanded interpretation of the advertising ban.