KSA addresses Betcity and TOTO Winkel over Dutch betting adverts
The KSA said it identified advertising breaches by Betcity and TOTO Winkel during heightened supervision of World Cup marketing in the Netherlands. The adverts used combinations of footballers’ names, shirt numbers and national kits that the regulator said evoked recognisable professional players; the adverts were removed, and TOTO Winkel withdrew similar planned ads.
The cases clarify that advertising can breach the role-model ban even when professional players do not appear in the adverts.