Lazio has removed Polymarket branding from its website and official shop shirts, reportedly after Italy’s ADM blocked access to the prediction market on 10 July. The regulator said the platform offered illegal betting to users in Italy; Lazio has not issued a statement on the removals.
The changes affect Polymarket’s visibility in Italy after the regulator blocked access to its platform.
| Date | Company | Amount | Story | Appeal status |
|---|---|---|---|---|
| Not named | Not stated | Carabinieri seize Pimonte betting centre over alleged unauthorised wagering | Not stated | |
| Not named | Not stated | Authorities close illegal gambling venues during Sicilian checks | Not stated | |
| Fonbet | Not stated | ADM adds three Fonbet domains to blocking list | Not stated | |
| Not named | EUR 20,000 | Italian authorities close two betting centres in Sicily | Not stated | |
| Fonbet | Not stated | ADM blocks Fonbet domains in Italy | Not stated |
The day’s most important stories, free. One email a day.
It was reported that Lazio ended its Polymarket sponsorship. The club cancelled the agreement after Italy added the prediction platform to its banned gambling operator list.
Stefano Tino, managing director at Betsson Group, said in a LinkedIn post that the Lazio-Polymarket case will have a deterrent effect, with clubs and brands reflecting more carefully before entering similar partnerships. The partnership is reportedly heading for an early end after ADM blocked access to Polymarket in Italy. Tino said prediction markets could gain legitimacy by entering regulated markets, and that Google Trends showed peak interest in Polymarket after the block rather than at the sponsorship announcement.
Stefano Tino, managing director for Southern Europe at Betsson Group, said the ending of the Lazio-Polymarket sponsorship after ADM blocked access to the platform in Italy reinforces the credibility of the regulated market. Tino said clubs and companies will consider similar partnerships more carefully, and that prediction markets can gain legitimacy by entering regulated markets.
It was reported that PalComm founder Salvatore Palella attributed the removal of Polymarket logos from Lazio’s website and store shirts to new ADM guidance. He said the club would continue receiving compensation and denied a dispute between the partners.
It was reported that Palcom founder Salvatore Palella disputed reports that the Lazio-Polymarket partnership had ended. He attributed the halt to ADM instructions and announced intended legal action over alleged misinformation.