Kenya’s GRA sets licensing and advertising rules for gambling operators

Kenya’s Gambling Regulatory Authority has introduced licensing, advertising and foreign-operator regulations for 2026, according to the report. The rules set capital and fee requirements, require a 6% levy on advertising budgets and restrict endorsements and advertising placements. Foreign-based operators face separate licensing fees, a KES 100m minimum paid-up capital requirement and a KES 200m security bond or bank guarantee.