Australia sets out influencer advertising rules for gambling
Regulation · SectorWire deskSource published
Summary
Australia has set out rules on gambling advertising by influencers, with recognition in a small circle sufficient to count as well known. The guidance defines when a person's profile brings promotional content within the advertising rules.
Why it matters
Clearer influencer rules give Australian-licensed operators and marketing partners a firmer compliance test.
Cite as: SectorWire, “Australia sets out influencer advertising rules for gambling”, 20 October 2026, https://sectorwire.news/item/australia-sets-out-influencer-advertising-rules-for-gambling/