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Kenya board suspends gambling advertising for 30 days

Regulation

Kenya’s Betting Control and Licensing Board suspended gambling advertising across media platforms for 30 days from 29 April 2025. The directive requires licensed operators and promoters to submit advertisements to the Kenya Film Classification Board for review and approval, and to follow responsible-gambling guidelines. The government also established a multi-agency team to develop policy recommendations and enforcement strategies.

Licensed operators must pause gambling advertising and submit adverts for classification during the suspension.

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