Kambi said its Bet Builder product made up about 20% of live bets during the 2026 FIFA World Cup group stage. The figure compares with 3% across the full 2022 tournament; Kambi also said player performance markets ranked among the leading football betting options by turnover.
The figures give operators a measure of live Bet Builder and player-market activity during the tournament.
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Reportedly, Kambi has introduced a revised market strategy and visual identity. The strategy focuses on developing betting technology for future generations.
PURE Casino Entertainment joined the International Betting Integrity Association after launching online sports betting in Alberta. The company said the membership forms part of its integrity and compliance framework; Alberta rules require licensed operators to contract an approved independent integrity monitor.
Kambi’s vice-president of sales for the Americas, David Bretnitz, described Alberta’s market opening as significant in an interview. He pointed to Kambi’s recently announced partnership with Pure Casino Entertainment and said Alberta could develop differently from Ontario.
ADI Predictstreet began trading on 8 June, three days before the 2026 FIFA World Cup opened, the company said. Chief executive Dimitrios Psarrakis said the platform had been in beta testing with selected users before its broader launch; the company is the tournament's official predictions partner.
Holland Gaming Technology joined the International Betting Integrity Association (IBIA) in the Netherlands, the company said. Its membership gives it access to IBIA’s Global Monitoring and Alert Platform, which the source says connects more than 90 companies and over 200 betting brands. The operator’s membership follows its online sports betting agreement with Kambi and receipt of a Dutch sports betting licence from the KSA, according to the report.