Kambi consolidates sportsbook, AI and esports operations under one brand
Kambi Group said on 2 September 2026 that it had brought its sportsbook, AI, front-end and esports businesses under the Kambi name. The company reported more than 70 partners across over 100 regulated markets and annual betting turnover of about €17bn. It also said Bet Builder accounted for 22% of live bets during the 2026 FIFA World Cup, compared with 3% in 2022.
Kambi’s unified brand and reported partner reach give operators a single route to its sportsbook, AI, front-end and esports businesses.