Jefferies analyst says ESPN Bet expands sports betting market
Jefferies analyst David Katz said in an October 4 investor note that ESPN Bet was attracting customers from the ESPN audience and expanding the US online sports betting market. In a survey of 302 avid sports bettors, 32% used ESPN Bet and 92% of those users said it was their first sportsbook; Katz said product improvements would be needed to challenge FanDuel and DraftKings.
Operators and investors may weigh the survey findings against reported product weaknesses and competition from market leaders.