Jdigital director general Jorge Hinojosa said Spain’s online gambling advertising spend increased in 2024 after the Supreme Court lifted restrictions. DGOJ figures cited in the report put spending at €203m, up 37.3% year on year, with nearly 60% of the annual total recorded in the second half.
The reported spending and regulatory context inform operators’ view of advertising activity in Spain.
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Gambling advertising expenditure in Kenya fell 89% to Sh131 million in the first quarter of the 2025/26 financial year, according to a Communications Authority report. The decline followed restrictions introduced by the Betting Control and Licensing Board and the Kenya Film Classification Board, including a ban on celebrity and influencer endorsements. The report said betting companies had spent Sh1.2 billion in the final quarter of 2024/25.
A study produced by Alvarez and Marsal for the Betting and Gaming Council (BGC) says regulated operators spent £1.15bn on advertising from October 2023 to September 2024. Digital advertising accounted for £768m, while gambling’s share of UK marketing expenditure fell from 3% in 2023 to 2.7% in 2024, the report said.
Sports betting companies spent R$1.44 billion on Brazilian open and pay television and radio advertising in 2025, according to a Tunad study. Open television accounted for about 85% of the total, while BetMGM, Betano and Betnacional represented about 62% of spending across TV and radio. The study excluded digital media and other channels, but included streaming.
Gambling companies ran more than 500 advertising campaigns on Transport for London since Mayor Sadiq Khan pledged in 2021 to ban the adverts, reportedly spending GBP 4.6 million. A spokesperson for Khan said the government was examining gambling harm and advertising, and that the mayor would consider action after the review concluded.
UK gambling and betting companies reportedly spent about £2bn on advertising and marketing during 2024. The available text attributes the figure to a media report but does not identify the companies or provide further detail.