Senator Luca Pirondini raised the possible return of sports betting advertising during Senate hearings on Italian football reform. He questioned whether an estimated €100m for football clubs justified the social costs, and cited €250m spent on agents and €22m for Serie C clubs.
The debate could affect the rules governing betting advertising around Italian football.
The day’s most important stories, free. One email a day.
Italian senator Luca Pirondini proposed stopping gambling advertising during football matches and increasing taxes on betting companies, according to reports. At a Senate hearing, Serie A president Ezio Simonelli said the league wanted conditions comparable with other countries and supported initiatives to protect people affected by gambling problems.
It was reported that Senator Luca Pirondini reiterated his party’s opposition to restoring gambling and betting advertising. He spoke during a Senate hearing on measures supporting football.
It was reported that the Senate rejected an M5S amendment and motion on gambling advertising in sports facilities. Senator Luca Pirondini had presented the amendment during scrutiny of the sports decree.
It was reported that Senator Luca Pirondini presented a football reform bill notified on 23 July 2026. It proposes tighter gambling advertising controls and allocating betting revenue to social, youth and women’s football projects.
It was reported that Senator Luca Pirondini submitted a football reform bill to the Senate. The proposal includes stronger restrictions on sports betting advertising.