An Ipsos poll conducted with the American Institute for Boys and Men found that 61% of Americans consider prediction markets closer to gambling than investing. The survey also found that 59% favour regulating them like gambling companies, while 66% oppose leaving them completely unregulated.
Public views favouring gambling-style regulation give US policymakers a clear signal on prediction-market oversight.
The day’s most important stories, free. One email a day.
A Marquette University poll of 818 registered voters found 64% opposed legalising online sports betting in Wisconsin, while 34% supported it. Lawmakers were expected to discuss a tribal bill on 3 March that would allow the state’s 11 tribes to expand into online gambling; the Sports Betting Alliance opposed the bill’s exclusivity provisions.
A poll commissioned by the National Association Against iGaming found that 64% of Maine voters opposed legalising online casino gambling, while 16% supported it. The poll surveyed 500 likely voters from 13 to 16 December 2025; the Maine Gambling Control Board had urged Governor Janet Mills to veto proposed bill LD 1164, which would allow the state’s four tribes to offer online casino games.
A Deseret News/Hinckley Institute of Politics survey found nearly 20% of Utah Gen Z and millennial respondents considered sports betting good for sports, compared with 4% of baby boomers. The report also cited a national American Gaming Association survey in which 74% supported regulation of sports betting.
Prediction market odds measurably influence voters' expectations about election outcomes, according to a study by the Brennan Center for Justice. Candidates with a 67% chance of winning on Kalshi were 10% more likely to be seen as likely winners than those at 50%, and odds of 84% raised that likelihood by 20%. Warnings about the limitations of prediction markets did not reduce reliance on them, the study found.
Research from the Brennan Center for Justice indicates that the betting odds shown on prediction markets shape how voters expect elections to turn out. Participants in the experiment looked at pairs of made-up congressional contests and had to say who they thought would win. For every candidate they saw a win probability taken either from NBC News polling or from the prediction market platform Kalshi. Researchers changed those polling numbers and market odds at random, which let them see how people responded when the two sources pointed in different directions.
PlayUSA reported, that an FGS Global survey found 13% of sports fans used prediction markets. Among 2,030 respondents, 81% supported regulatory measures for both sportsbooks and prediction platforms.