Ipsos I&O finds younger adults more often name lottery sales approaches
Regulation2 min read
A Dutch government-commissioned survey found that adults aged 18 to 39 more often named lottery subscriptions in unsolicited door-to-door and street sales. The survey included 1,367 respondents with door-sales experience and 1,170 with street-sales experience in the previous two years; it gave no separate age-group percentages and did not measure purchases. Minister Heleen Herbert plans to submit a cooling-off bill after Council of State advice, but its application to lotteries remains unspecified.
Adults aged 18 to 39 more often named lottery subscriptions among offers made through door-to-door and street sales, researchers at Ipsos I&O found in a Dutch government-commissioned survey. The researchers gave no separate percentages for that age group. People with higher levels of education also named lotteries more often in relation to street sales.
The door-sales question was answered by 1,367 respondents who had experienced such sales in the previous two years, while the street-sales question had 1,170 respondents. Respondents could name more than one type of product or service. The figures show how often respondents named lottery subscriptions as offers, rather than how many bought them or the share of the Dutch population who named them.
Fieldwork took place from 18 to 25 May 2026 among 2,131 Dutch residents aged 18 and over. The results were weighted by age, gender, education, region and voting behaviour in the 2025 parliamentary election.
The survey covered door-to-door and street sales generally, including consumer pressure and expectations of a cooling-off period, but did not establish those results separately for lottery sales. The cooling-off period examined would prevent a seller and consumer from entering an agreement during the first three working days after their initial sales conversation. A motion adopted more than two years ago had sought to exempt, among others, lotteries that contribute to charities from a compulsory cooling-off period for door-to-door sales.
Economy and climate minister Heleen Herbert said she wanted to submit a bill to the Dutch parliament as soon as possible after advice from the Council of State. Her letter did not establish whether a future cooling-off period would apply to lotteries.