Ipsos Doxa study finds responsible gambling messages leave no lasting recall
Regulation · SectorWire deskSource published
Summary
Responsible gambling communication does not yet leave a mark on people's memories, citing Ipsos Doxa research for Fondazione FAIR's observatory on responsible gambling. The study examines how the sector is perceived and how effective its communication is.
Why it matters
The findings suggest operators' responsible gambling messaging is failing to stick with audiences, a gap regulators increasingly scrutinise.
Cite as: SectorWire, “Ipsos Doxa study finds responsible gambling messages leave no lasting recall”, 14 October 2026, https://sectorwire.news/item/ipsos-doxa-study-finds-responsible-gambling-messages-leave-no-lasting/